A programação foi direcionada aos estudantes, professores e a comunidade próxima da Indústria. Teve como objetivo promover a concientização e a reflexão em torno da questão do meio ambiente e reforçar o compromisso sócio-ambiental do Açúcar Alegre.
As ações programadas foram: visita a Barragem Maíra, Reflorestamento ao longo do Rio Mamanguape, exposição de trabalhos escolares, discussão sobre o lixo e reciclagem(TRANSPETRO).
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